Nowadays, retailers have to stay on top of their game if they want to remain relevant. For that, they need to be seen by customers. Visual messages on billboards and out of home media is a sure-fire way to get customers to see your brand and know about your products.
Digital signage is a great way for retailers to engage with their customers in a unique way in the modern technology age. The benefit of this form of engagement is added visual appeal to consumers, letting them choose what they like before coming to the store.
But advertising, old and new, have been in circulation since time immemorial. And digital signage is being used by all sorts of retailers, leading to overcrowding. So, how can retailers stay relevant and unique from other ads? Let’s see some tips below:
- Know your shoppers
A survey conducted revealed that 90% of shoppers prefer buying in person from brick and mortar stores. People who shop during the morning are not the same ones that come in the afternoon or night. As a retailer, you need to know what demographic your customers fall in and tailor your digital signage accordingly.
Using appropriate ads can divert more customer traffic towards your store during peak hours. Promotion of sale items during seasons can also increase customer interest in your products. By tailoring your digital signage well, your customers can feel like the advertisements are specially for them.
- Unique is attractive
Digital signage is a notable way to advertise your store to consumers without them realizing it. Especially for millennials- who prefer great visuals above all, digital signage can make them interested in your products. Making your ads unique is central to making you stand out for your consumers. Digitally engaging advertisements are a great way to increase consumer traffic and lure new customers. Using a large LCD screen with touch ability attracts people of all ages.
Advertising your products using technology like Quick Response (QR) codes for specific items allows customers to look for the availability of the items they like and come into the store and buy them. Offering consumers chances to sign up for free updates through your digital signage increases consumer awareness of your products, can incentivize buyers to spend money at your store.
- Expert advice serves as bait.
Even while making choices to buy items, consumers prefer items that come with expert recommendations. Digital signage can show social media consumer data, customer preferences, expert advice, and recommendations related to certain products and influence buyer’s choices.
Advice on how to use products and connecting customers via live chat to sales representatives are also great options that incentivize customers to come into your store. It has been seen that once consumers buy from your store, there is a greater chance of them returning as they remain loyal to the store. They’ll even recommend your store to their extended family if they loved the experience at your retail store.
- Let customers know your brand.
Strategically placing digital signage screens outside and throughout your stores lures in new customers. It becomes easier for retailers to show new, exciting products, discounts, promotions, sales, and much more. Providing such information in an eye-catching manner can make all the difference to the consumer traffic into your store. Targeted messaging also coax buyers to try shopping at your store, and personalized service offers can make consumers feel special by making them believe that the store is interested in them as people and not just customers.
- Identification process
Digital signage’s most important role is perhaps in helping customers identify what the store sells even before they enter it. By aiding them in understanding what the store specializes in just a glance, designated customers can expect to find exactly what they need when they come into your retail store. Colourful, well-designed digital signage is a great way for small and big businesses to increase their consumer traffic. Signs placed well in the store can direct consumers to where they need to go, and this is attractive to consumers as well.
- Educate yourself on digital signage
As a retail store owner, it is up to you to educate yourself about the various kinds of digital signage options. Along with LCD screens and digital posters, retailers now have the option to streamline all their advertisements through a cloud-based digital signage system. It is a great way to work to increase maximum customer traffic and check up on your physical as well as digital buyers. A cloud-based digital signage system is a good way to reduce time spent on digital advertisements by optimizing them and allowing you to diversify your options.
- Use digital signage tech well.
Most retailers who use digital signage reveal that they are not getting the returns they expected from it. There seems to be a lack of full and proper usage of digital signage by retailers, which is why you also need to look into how to implement your digitals advertisements properly.
All retailers nowadays are aware that their store can remain relevant in this competitive market only through proper implementation of technology. Digital signage is an attractive and fool-proof method to increase customer flow into your store and showcase your products to customers from all sorts of demographics. Using the different types of digital signage well can ensure the continued success of your store.